Tiered Pricing vs. Freedom of Choice

There are more choices than ever when it comes to the repair of ultrasound transducers. It seems as though every few months there is a new company making an announcement of it’s new probe repair capabilities. GMI has been repairing probes for over 10 years and we have always left the decision up to the customer of how they choose to spend their money. We call that Freedom of Choice.

We want to explore the argument of Tiered Pricing vs. Freedom of Choice.

What is Freedom of Choice? This method allows our customers the freedom to choose what repairs and what price they pay for the repair of the probe. Once we have evaluated your probe, we will send you an itemized repair estimate. As the customer, you can pick and choose what repairs need to be completed. Our detailed quote will allow you to determine what repairs are needed and what is optional. We will always require repairs for any probe deemed unsafe or diagnostically compromised. A simplified answer is: you only pay for what you need.

What is tiered pricing? Simply put, if your damaged probe falls in to a particular tier based on the type of repair, you will pay one price. This is a very simple repair process, simple for the repair facility and simple for the customer. Transducer "X" has a damaged strain relief, that repair falls into Tier 1 pricing. Transducer "Y" has a damaged lens, that repair falls under Tier 2 pricing. Simple, right? Not really!